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Former Canwest execs launch Arcana Digital Media Strategy

TORONTO, December 4, 2008 - Arcana Trading Company Inc. (Arcana) announced Tuesday the launch of its Arcana Digital Media Strategy consulting services and website (

Arcana is a Toronto-based strategic business consultancy specializing in driving profit through objective analysis, thoughtful planning, and hands-on fieldwork. Established by former Canwest Digital Media executives Tim Lambertus and James Larrue-Baulch, Arcana has been built to consult in virtually any market category or vertical, and possesses intimate knowledge of the digital media industry attributed to more than 20 years of combined experience of its principals.

Arcana's specialized knowledge revolves around knowing how to extract and then act on the truth, even when it's hidden or confusing. Arcana transforms consumer patterns, sales numbers, marketing reports, advertising data, competitive studies, operational costs, and the sea of arcane metrics gathered by a digital business into innovative strategic plans to drive and improve performance. "You would be surprised how many companies operating in the digital space possess extensive untapped revenue potential," says Tim Lambertus, President, Arcana. "The digital marketplace is continuing to grow, even during these tough economic times. Whether a company is leveraging digital for commerce, audience acquisition, or brand marketing, those who fully understand the anatomy of their business will certainly weather the storm and even add to their bottom line."

For more information on Arcana Digital Media Strategy consulting services, visit (

For further information, contact:

Arcana Trading Company Inc.
+1 716 405 0205
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