Web Metrics Process & Infrastructure Development
From Arcana Trading Company Inc.
Arcana will work with you to optimize the revenue potential of your products and platforms, while developing a strategy built around definitive goals.
Unlock the truth.
You have the data in front of you, but what does it all mean? Do you have the right data to make the right decisions, or is it buried under irrelevant numbers? With in-depth experience measuring and analyzing digital media properties, Arcana ensures you make better informed decisions concerning processes and infrastructure. You optimize the value of your metrics investment while minimizing the costs to maintain them.
What can we do?
At the beginning of your web metrics implementation, Arcana can help you with your vendor evaluation and implementation plan. With first-hand experience of several major packages, we know the products from the business persective and can provide insight into how each might fit in your business environment. When designing the technical implementation, we can also provide guidance based on what we have seen before. Once the data collection begins, you need it analysed and presented in an actionable format. Again, this is an area in which we have significant expertise. Whether you are starting from scratch, or need to tune-up your existing business intellegence service, we can help you develop a streamlined and effective process that delivers the answers in a digestable format.
How does it work?
The first step is to understand your business intelligence requirements. You will want to track progress on your current goals, so we will learn your current needs by interviewing the stackholders and summarize the findings in a Web Analytics Requirements document. If you do not already have a preferred analytics platform, the requirements document will provide a framework against which platforms can be evaluated, ranked, and selected. The requirements document also informs the design of the web metrics report. We will create a template report which your staff can replicate on a monthly, weekly, or daily basis, depending on your requirements. At the web metrics implementation stage, we will provide your developers with tested tips to smoothly integrate the web metrics into your website. At the same time, we will check that the implementation will meet the needs of the report creation process. Once the web metrics are integrated with your website, your team can start providing the web metrics report. We can guide your team through the first few reports to make sure they are comfortable with the process.
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